In the past few years it appears that most manufacturers have opted to sell more and more merchandise. This could have been persuaded for a number of reasons but there are probably two main theories behind manufacturers selling different types of merchandise. Firstly, it could be due to carmakers wanting to increase brand awareness and one of the ways this is achieved is through merchandise. Secondly, it increases the amount of revenue each car manufacturer can accrue as well as allowing the manufacturer to gain a higher margin percentage for merchandise than for the actual cars they design and make. Cars take up a lot of capital mainly through R&D and take years to design and eventually launch on the market whereas merchandise can be made relatively easily without much effort. A lot of car manufacturers only make any money out of new cars which is similar to when you float shares on the stock exchange for the first time. Therefore merchandise is an important revenue stream.Voiture Volkswagen Maroc
Merchandise can range from cuff links, toys, towels and other various creations. Basically whatever car manufacturers such as Volkswagen can get away with putting their brand name on they will do it. Christmas and birthdays seem to be the time where mostly men get a varied number of novelty Volkswagen or any other car manufacturer merchandise. Online is probably the best place to purchase novelty car merchandise however some of the main high street retailers also stock products like this such as Argos. This is mainly due to car manufacturers increasing their distribution channels in order to target a wider audience and make a higher profit.
Volkswagen has their own website which advertises a varied number of products. Volkswagen stocks a wide range of merchandise which varies from umbrellas to watches. Probably the products that I am most interested in are the miniature toys because this is what I collect. On their website there are four different categories which include: Retro collection, GTI collection, VW collection and Outdoor collection. There is also a section of the website that shows the sales items available which currently include GTI or Retro collection. You can also purchase gift vouchers from the site and enter competitions in order for Volkswagen to increase the amount of customer contact information they have.